MGM Resorts International & Major League Soccer Announce Multi-Year Gaming Partnership
2 minutos de lectura
(New York).- MGM Resorts International (NYSE: MGM) and Major League Soccer (MLS) today announced a historic multi-year strategic partnership that establishes MGM Resorts as the league's first official gaming partner and Roar Digital (Roar), the joint venture between MGM and GVC, as the exclusive Official Sports Betting Partner of MLS.
The landmark deal provides MGM Resorts and Roar access to:
- Enhanced MLS data for fans and sports betting customers
- Television-visible signage for all 100+ nationally broadcast games
- Unique MLS-themed promotions and sweepstakes utilizing MLS prizing
- Match footage and photography
- MLS talent and a host of mutually beneficial hospitality and event opportunities in Las Vegas and beyond
MLS and MGM Resorts, along with Roar Digital, will also develop an exclusive "Free to Play" game for fans to deepen fan engagement, drive adoption of sports betting in regulated states and build a base of potential sports bettors in states where regulation is still to be adopted.
The agreement grants MGM Resorts and Roar activation opportunities at major MLS events, including the MLS All-Star Game and the MLS Cup championship game. MGM Resorts and Roar will amplify the relationship by promoting a range of the companies' offerings, including Roar's playMGM mobile sports betting app, across league media platforms. MGM Resorts will also have an assortment of integrations across MLS social and digital channels, including an exclusive digital content series.
"Major League Soccer is proud to partner with MGM Resorts to bring existing and new fans close to our sport in innovative and immersive ways," said MLS Commissioner Don Garber. "MGM Resorts is a leader in sports betting, and they recognize the progress of our league and the growth of the sport in the United States and Canada. Together, we will deliver cutting-edge data and analytics to MLS fans, and fan engagement will be the driving force behind every initiative in our partnership."
"Major League Soccer offers some of the most exciting sports action in the business, and we couldn't be more excited to partner with the league as their official gaming partner," said MGM Resorts Chairman and CEO Jim Murren. "Pairing MLS action and real-time data and analytics with MGM Resorts' best-in-class sports betting operations and innovative technology and mobile offerings will truly wow soccer fans and showcase our shared commitment to providing a thrilling and immersive sports experience. We look forward to building on our growth and continued success as a sports, gaming and entertainment leader."
"This is a fantastic opportunity for Roar Digital and our customers," added Roar Digital CEO, Adam Greenblatt, "MLS is one of the fastest growing professional leagues in the world and has rapidly established a passionate fan-base throughout the United States. The partnership positions us to be able to offer our players a unique blend of best-in-class product and customer experience."
As a global leader in entertainment, MGM Resorts will work jointly with MLS to bring world-class soccer events and entertaining activations to fans in Las Vegas. Both organizations will work together to protect the integrity of MLS matches. For information on MGM Resorts' innovative responsible gambling program, visit www.mgmresorts.com/gamesense.
Categoría:Sportsbook
Tags: MGM, MGM Resorts, MLS,
País: United States
Event
G2E - Las Vegas 2025
06 de October 2025
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
G2E 2025: Cristian Galarza, ASAP Director Explains the Importance of Attending the Event
(Las Vegas, SoloAzar Exclusive). - After attending the 25th anniversary edition of G2E in Las Vegas, ASAP’s director shares his perspective on the evolution of the industry, driven by digitalization, efficiency, and the creation of international networks that foster new business opportunities.
Tuesday 28 Oct 2025 / 12:00
ASAP Américas at G2E: Logistics, Technology and Networking in Las Vegas
(Buenos Aires).- ASAP Américas’ participation in the Global Gaming Expo 2025 reaffirmed its commitment to international logistics and global trade. The company provides end-to-end solutions, from shipping specialized equipment to coordinating materials and exhibits for global events.
Friday 24 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

